WSI Matrix is an consulting company in Edmonton, AB serving local businesses. We specialize in building an online presence for local businesses, optimizing their websites and driving targeted traffic.
Friday, 4 January 2013
Building A User-Friendly Business Website
When building a website, above all else, you want people to come in droves to use it for a purpose. This will solidify your interest and profits. How do you do that? Making a user-friendly site is part of that equation, and you must know how to do this. Continue reading to find out more about building a user-friendly business website for your representation.
What are you building your website for? What is the purpose of your site? Your site needs a clearly defined purpose and mission when approaching the general public. Part of this is knowing your targeted audience and who you're approaching. Learn more about your business and your targeted audience, and take notes concerning a plan to move forward regarding a vision of what your website will bring to the public on the Internet.
Consistency is key when approaching website design. Do you have a logo? What type of branding do you plan on doing? Color schemes and design schemes are great for linking your site pages and other sites you start together that have to do with the same brand, products, purpose, and mission.
You never want to make the mistake of forcing your targeted customers to have to download anything. Give them the option, but don't make it necessary for registration or involvement in your site. While some businesses may not be able to avoid this, it should be avoided at all costs. If not avoided, it's part of the targeted customer expectations, but you don't want this if you don't have to have it. This translates into downloading apps, plugins, and browser upgrades just to see your content or participate with your site.
You want to watch your site for any broken links. These links come about for all kinds of reasons, so don't think you're exempt. The larger your site grows, the more chances you have of broken links occurring. Therefore, you should make it a point to regularly check out the links throughout your site.
You want pages that load fast for your targeted visitors. This means that you need to stay away from Flash for one thing. All your users will not be using the same browsers, Internet connection, or even the same devices; therefore, you must think about this when planning out the content of your pages. Make it easily accessible to everyone, no matter device, browser, or connection speed if possible.
Have a site map for search engines so that people can find your site easily for searches. Also, place keywords in the right spot, not only to grab the attention of the reader, but to grab the attention of the search engines. You see, search engine optimization is a huge part of site design.
Continue learning more about website design as you dive further into getting started with your own business website. Determine what you need to be doing, develop your plan on paper, and get going. Use the tips you've learned here as you now move forward with designing your own personal site.