WSI Matrix is an consulting company in Edmonton, AB serving local businesses. We specialize in building an online presence for local businesses, optimizing their websites and driving targeted traffic.
Thursday, 28 February 2013
Common Web Design Mistakes You Should Avoid
Do you have a website to promote your products or services? If yes, there are a few things you need to know about web design. Start by reading this useful article.
Do not attempt creating a complex design. The best designs are often the simplest ones. You can create a great website by using a very simple color pattern and creating a design that makes navigation easy. Your design should not be the main point of focus; it should help your visitors find your important content right away. Visit popular websites and pay attention to their design to get an idea of what an efficient website looks like.
Organize your website smartly. You should create pages to share information about your business and activities, such as a contact page, a short biography, an archive for your articles and a catalog for your products. Use a menu to share site-wide links to these important pages. You should share unique links to certain product pages if you are offering a discount or to more similar articles within your content. Organize your site so visitors can easily find your important content.
Do not launch your website without testing it first. You need to test your site with different browsers, resolutions and devices to make sure all your visitors will be able to access your content. Test all your links as well. It will be easier to create a compatible website if you do not use set values for your design. Instead, define the size of your different elements by using percentages.
You should not assume your work is done once you create a design you are satisfied with. New web design trends appear regularly and you will have to update your website if you want it to look professional. Familiarize yourself with HTML and other languages and stay up to date with new trends. You should update your design at least once every two years but do not worry about changing your design if you believe your current design is still up to date.
Do not forget about search engine optimization when creating your design. A good design should help search engine spiders analyze the content of your site quickly. Avoid using elements search engine spiders cannot read such as Flash or Java Script. Describe these elements with strong keywords if you still want to use these languages. Keep your HTML as clean as possible and do not use images for your background or your header to make your pages easier to read. You should also create an XML sitemap to reflect the structure of your website, but keep in mind that your XML sitemap will not make much of a difference if your site is not well-organized.
If any of these mistakes sound familiar to you, you need to make some changes to the design of your website. Do more research on web design and take the time to learn more about site-building tools, HTML, CSS or other languages to create a quality website.
Friday, 22 February 2013
Why Content Is Important In Web Design
No matter how great your website looks, if it doesn't have great content, not many people will visit it. Here in this article you will learn how to create interesting and engaging content. Follow along and put these things into practice before putting a website onto the Internet.
The most basic thing you're going to need to be wary of when you are creating your content is if you're using the correct grammar and spelling. The program you use may give you a spell check option, but there isn't any software out there that can make sure you're using the correct grammar. If you don't have any skills with editing writing, then you may want to get some outside help. Generally this is fairly cheap to get done, and it's better to have content that looks and reads correctly than just guessing.
Always make sure that you're not putting up something on your site that you didn't write. Plagiarism is something that is frowned upon online. It's very easy for someone to just copy and paste what you wrote into a search engine to see if you really came up with it. This is why you must be sure to take note of any resource that you use to come up with your content and give it credit. When you can, if you have to copy something from another site, get their permission beforehand.
If you want the most traffic that you can get, then you need to stay away from creating content that is racist or sexist in any way. Even if you're trying to joke with people, it generally isn't a good idea to put things of this nature on your site. You don't want to single out one group, because not only will it keep them away from your site, they will spread the word to those that they know and that can really damage your reputation.
In this day and age, people want their content to be fairly short and not too complicated. This is because you can find information quickly online, and a lot of people are in a hurry. If you must have a lot of content on a certain subject, then you must be sure that you break it up into more manageable sections. Create a table of contents for things that you have a lot of information on so that when people visit they can get what they need quickly if they don't have a lot of time on their hands.
A website will only do well if it contains content that keeps people interested. This means that you have to carefully plan out what you're going to share with the world before you do it. Another thing you have to do is be patient, because things won't just happen overnight. Take everything you've learned in this article and use it well, and you should see your website doing fairly well. The best thing to do at this point would be to get to work!
Whole Life Insurance Benefits
Use Whole Life Insurance For Your Long Term Protection
Whole life insurance, or in other words, permanent life insurance offers insurance holders a unique advantage – it provides long term financial protection. A life insurance policy not only acts as a safeguard to protect you and your family, it can also result in potential investment benefits in the long run.
Local Internet Consultant Who Understands Your Market
We all find it daunting to navigate through the tricky world of social media or create and implement a digital marketing plan that will drive huge online traffic and generate leads for your business in Edmonton.
This fast paced medium demands that you engage with a local expert who understands your market and can also run your Internet marketing program successfully. But before doing so, know what you should expect from your local consultant in Edmonton:
Friday, 15 February 2013
Facebook Tips for Your Business
Tips to extend the reach of Facebook
As the world goes social, most global and local businesses are exploring multiple options to capitalize on its popularity and ubiquity to promote their products and services. With close to a billion registered users, Facebook can safely be termed as the world’s most influential social media tool, and rightly so, because of its ability to impact the way a brand is perceived in the marketplace.
Thursday, 14 February 2013
How To Promote A Small Business On Social Media
Do you own a small business? If you do not already use social media to stay in touch with your audience, you should consider using this platform. Keep reading for some useful social media marketing tips.
You have probably heard that Facebook and Twitter are the most popular social networks, but there are a lot of other sites your customers might prefer to these two networks. You should talk to your customers and find out which sites they use the most. Facebook is a safe choice since your customers will be likely to have an account on this site, even if they also use other social networks. Join up to five social networks your customers use on a daily basis. Stay up to date with new trends; new social networks might become popular among your target audience.
Take the time to create profiles filled with useful information. You should write a short description of your business and products for your profile and make sure you share a visible link to your main website. Sites such as Facebook will allow you to upload your pictures and organize them in albums; this could be an original way to create an online catalog. If you decide to join more than one social network, make sure you share the same information on your different profiles to remain consistent.
Let people know about your social media presence. Customers will not subscribe to your social media updates unless they see links to your profiles on your main website and in the signature of your emails. If you have a blog, your blogging platform might give you the option to display your social media updates on your blog. Do not hesitate to talk about your social media marketing campaign with your customers or in the content you write for your website. Make sure you present your social media marketing campaign as a way of getting access to quality content.
Use social networks to provide your audience with quality content. Share links to your latest articles and product pages but look for resources your subscribers will find valuable too. Share links to other bogs and sites as long as you are not in competition with them. You should also look into starting a Podcast or a video blog so you have more dynamic content to share with your audience. Valuable content also includes incentives that will boost your sales. Use social networks to share exclusive information about your latest products and about your discounts. If you want to increase your number of subscribers, use social networks to share coupon codes customers can redeem when ordering a product. You could also use social networks to organize contests, for instance by requiring customers to subscribe to your updates to enter your contest.
Apply these tips when developing your social media marketing but make sure you choose strategies adapted to your target audience. Keep track of how many sales you generate thanks to social media to measure your impact.
Personal Life Insurance for Your Protection
In the unlikely event that you die prematurely, it’s important you consider the impact on your family and loved ones. Although you can’t provide for their emotional and physical loss, you can ensure they don’t suffer financial hardship due to your passing. Personal life insurance will help protect your family from unnecessary financial stress in an already difficult time.
Friday, 8 February 2013
Health insurance policies customised to your needs
Planning Your Health Insurance with Spruceland Insurance Brokers
We all get sick sometimes – it’s an inevitable fact of life. Most people think they have sufficient insurance coverage with personal life insurance policies, work insurance or the public health care system. However, “sufficient” is hardly a way to describe it.
Tips on Using Flash on the Website
Is Flash suitable for your online business presence?
A website built using Flash can be a visual delight; you can animate it or make it more interactive. This feature entices many businesses to use the technology indiscriminately. And therein lays the danger.
Here we list a few aspects you need to consider before using Flash on your website.
Thursday, 7 February 2013
How To Promote Your Products on Facebook
Facebook is undeniably the most popular social network in the Western world. If you use the Internet to sell products or promote your services, it is in your best interest to use this social network to reach out to your audience.
Make sure your customers use Facebook regularly. Facebook has millions of users and is recognized as the most popular social network but there are other networks designed for a specific subculture or age group. Find out which social networks your customers use by asking them to fill out surveys. If you notice most of them have a Facebook account, this site will be your best option to reach out to a large number of customers. Facebook is also your best option if you have a very diverse audience and cannot really recognize any patterns.
You can either join Facebook as an individual or set up an official page for your business. Explore both features to determine which one you want to use. Creating an official page will allow you to have access to detailed analytical data on your impact, and people will be able to 'like' your page. If you decide to create an individual account for your business, customers will be able to befriend you. If you want to promote a professional image, it is best to create an official page. On the other hand, if you sell products via network marketing or want to become an influential affiliate seller, consider using a personal account to connect with your audience.
Facebook makes it easy for you to share status updates, links, pictures, videos, polls and even games. Stay in touch with your subscribers to get a better idea of the kind of content they would like to see. You should, of course, use Facebook to share links to your site or blog, but you could also use your Facebook account to create photo albums for your products or share some video tutorials. Try different formats to keep your subscribers interested. Keep in mind that pictures and videos will be easier to notice for your subscribers, especially if they have a lot of updates from their friends to go through on a daily basis.
Facebook is a popular network, which means other platforms are making efforts to integrate this social network. Look for ways to connect your Facebook presence with your other marketing campaigns. If you have a blog, you should be able to add a Facebook widget to display your latest updates and a link to your profile. You should also be able to connect your Facebook account with other social networks such as Twitter or Pinterest so your updates are shared on more than one site. And if you are interested in mobile marketing, you will be able to use Facebook as one of your platforms for this campaign thanks to the Facebook apps available on certain phones.
These tips will help you develop a strong presence on Facebook. Take the time to explore other social networks once you start getting good results with Facebook.
Whole life insurance, or in other words, permanent life insurance offers insurance holders a unique advantage – it provides long term financial protection. A life insurance policy not only acts as a safeguard to protect you and your family, it can also result in potential investment benefits in the long run.

In the unlikely event that you die prematurely, it’s important you consider the impact on your family and loved ones. Although you can’t provide for their emotional and physical loss, you can ensure they don’t suffer financial hardship due to your passing. Personal life insurance will help protect your family from unnecessary financial stress in an already difficult time.
We all get sick sometimes – it’s an inevitable fact of life. Most people think they have sufficient insurance coverage with personal life insurance policies, work insurance or the public health care system. However, “sufficient” is hardly a way to describe it.