Using Email Marketing For Your Business

Email can help you engage and retain customers In the digital era, email has replaced traditional forms of communication such as direct mailers thanks to its cost-effectiveness, global reach, and ease of implementation. Listed below are a few advantages of effectively utilizing email as a marketing medium. Read here...

Online Advertising For Local Businesses

Every business, big or small, needs a website. Computers, smartphones, and tablets have made the Internet more accessible than ever before, revolutionizing the way customers search for products and services. An estimated 10 billion searches are performed around the world on a monthly basis, over half of which are locally focused.Read more here...

Using Social Media To Build Your Brand

If you are a professional of any kind, you may see social media as a plaything, unsuitable for a serious businessperson. This is short-sighted thinking, at best. The truth is, when used properly, social media can be easy, inexpensive and effective way to establish your personal brand. Continue here...

Creating Profitable Facebook Ads

With over 1.3 billion Facebook users sharing over 1 million links every 20 minutes, any business ignoring the marketing potential of this social networking platform is failing to take advantage of an unlimited resource for gaining new customers and increasing profitability. Those wise business owners who jump into the Facebook advertising are the ones who will reap the most benefits.

It is imperative that you advertise on Facebook. Creating a Facebook ad is simple, creating a profitable Facebook ad takes a little bit more skills, but it’s not overly difficult especially once you know what the social media experts do. Read this...

Social Media Marketing Can Help Your Business

Is your competition outranking you in search engines?
Are you wondering how to turn your “Likes” into leads, and convert them into sales?
Are you worried about your site not getting enough visitors?
If your answer is YES, you are not alone. The solution to this problem is simple: get involve in social media marketing.

Digital Trends For 2015

A key factor in gaining the advantage over your competitors is to identify significant digital marketing trends then use these trends to take steps to improve your buyers experience and increase their engagement.
Here are 5 important trends to be ready for so you can get ahead in 2015. More here..

Decrease the Bounce Rate to Increase Traffic

What exactly is a bounce rate and how it’s affecting your website?

 If there is one thing search engines hate, it is a high bounce rate. If your bounce rate is too high, Google and other search engines could punish you by decreasing your rank and placement. Decrease your bounce rate and you will be rewarded by the search engines. Better placement means more traffic to your site. Read...

Using Social media For Professionals

The Internet allows employers and professionals to connect quickly and efficiently, especially when those connections are made through social networks. The fast paced atmosphere of social media for professionals such as LinkedIn and Google+ provides you with the opportunity to highlight your credentials, and prove your expertise to potential employers and partners throughout the world.

Read more here...

Internet Marketing Can Help Your Business

Proven strategies to market your company
The Internet offers numerous possibilities to promote your business and product. At your disposal is a tremendous tool with a global reach that you can leverage to ensure the success of your business. More...

Digital Marketing In Nutshell

Digital marketing, as its name suggests, is marketing conducted using digital means such as the Internet, mobile devices, TV, radio and other digital devices. Let’s exclude TV and radio for now and focus on Internet marketing. Internet marketing, also known as digital marketing is all about becoming visible and staying prominent even when your competitors are threatening to overshadow and outdo you at every turn. Continue...

Why You Should Consider Remarketing

Do you know that about 90% of visitors to your website leave without converting? That’s where the remarketing/retargeting comes into place.

Retargeting, also known as remarketing, is a form of online advertising that can help companies reach the 90% of users who don’t convert right away. Read here...

5 Small Business marketing Ideas To Check

 

The universal aim of any small business is to sell products or services to potential customers. This is usually accomplished by making the target audience an offer they can’t refuse or something they can’t find elsewhere.

Read here...

Email marketing Tips

When it comes to communication and awareness, email marketing can be a very valuable and effective medium.
So it is probably a little frustrating when you find that the email you spent several hours crafting is not bringing you the results you had hoped for. More...

Paid Search Marketing Mistakes You Should Know About

Whether you are running an online store, a bricks and mortar company or a digital service, paid search marketing can be a complicated process. This means there are often mistakes to be made, especially when first starting out with this marketing medium. Learn more...

Win More Businss With Organic SEO

Organic seoSEO is highly competitive, very effective and quite complicated. Depending on the industry you are in, staying at the top of search engine rankings can vary in difficulty from mildly challenging to seemingly impossible. More...

Internet Marketing and Advertising

How To Run A Facebook Competition On Your Business Page
Up until August of last year, you would have needed to use a third party app in order to run a competition on your Facebook page. However, recent Facebook changes mean that you can now use your Facebook Business Page to run a competition directly with your community. More here...

Edmonton Online Marketing Agency Tips

 
As a leading Edmonton online marketing agency, we like to keep an eye on Twitter trends and how effective the social media platform can be as a marketing tool. We often find that many business owners are eager to get as many followers as possible without really concentrating on the quality of those connections. Continue here...

Edmonton Web design Company Tips

Just because your blog is mostly going to be text-based doesn’t mean it shouldn’t look good too. In fact, if you want to attract more readers and ultimately customers, visual appeal is a necessity. The better your blog design, the more sales, opt-ins and referrals your business will receive. More here...

SEO Consultant in Edmonton - Explore Your Options

 If you are considering handing over your online marketing to an SEO expert in Edmonton,  it’s important that you choose the right company.
The following questions will help you to make an informed choice and ensure you work with a consultant that will do great things for your business well into the future. Read more...

Responsive Web Design Tips

With a mobile device in their pocket, users can access the latest news, sports results, exclusive deals and keep in touch with their friends. They can also access websites with ease and that’s why it is more important than ever before to have a website that is optimized for mobile. More here...

Digital Marketing Agency in Edmonton Tips On Generated Content

How to use User Generated Content
User generated content (UGC) is content that is created by your followers or users rather than by yourself. Examples of user generated content include videos on YouTube and Wiki entries on Wikipedia. You can bet that the staff at Wikipedia and YouTube don’t spend hours adding videos or creating new content; they know they can rely on the efforts of their users instead. There is some real talent out there and you could be tapping into the best quality content without touching a single keyboard key yourself! More...

5 Professional Web Design Tips

Much like the world of fashion, the world of web design is constantly changing with fads and trends coming and going. If you really want to get the most from your web design, you need to keep your web technology and content as up to date as possible. First impressions count and the first impression many will have of your business is your website. Read here...

Using YouTube To Boost Your Internet Marketing In Edmonton

YouTube is great for watching and sharing videos, but did you know that it can do some great things for your Internet marketing efforts too? Sharing relevant videos and even making your own could open up your business to potential new leads. Here are some tips for using YouTube effectively. Continue...

SEO Services in Edmonton

The written word is still the most powerful way to convert. Words when used effectively can convince, compel, encourage, ignite and ultimately get your target audience clicking on the ‘Buy’, ‘Enquire’ or ‘Follow’ buttons. Online articles can play a huge part in your content marketing strategy but you have to do it right. http://www.wsimatrix.com/seo-services-edmonton/

SEO Company in Edmonton - Advice on Local Paid Advertising

5 Reasons Why Local Paid Advertising Will Work For Your Business
Did that headline throw you off a little bit? Why is a SEO company in Edmonton advising business owners to consider paid advertising? Well, the fact is, if you really want to succeed online, you need to diversify your marketing efforts.Read more here...

WSI Matrix Internet Marketing Consultant Can Turn Your Web Traffic Around

If you run your own business, chances are that you don’t have much time to manage your marketing. Whether your business is purely online or you have a website for your offline business, a chat with a WSI Matrix Internet Marketing Consultant could be the best thing you do for your business this year. Read here...

Tips About Internet Marketing in Calgary

The 60s were probably the most exciting times for advertising and marketing. It was during this era that some of the most prolific advertising campaigns (Coca Cola, Chevrolet, Sunkist, to name a few) that we know and love today were first dreamed up. It was also a time when consumers were easy to sell to (and easy to fool). Read more...

Mobile Marketing Services in Edmonton

Have you mobilized your website yet? If you haven’t, it’s never too late. You just need to know how and make sure you do it right. At WSI Matrix, we are digital marketing experts offering a range of mobile marketing services in Edmonton. Want to ensure your website looks and behaves beautifully no matter what device it is viewed on? Continue...

Internet Marketing Solutions that Work

 
Most people, when they think about Internet marketing solutions, will consider technology, tools, special techniques, and so on. However, one of the simplest ‘solutions’ to that eternal problem of “not enough eyeballs and not enough clicks” is a compelling headline....http://www.wsimatrix.com/internet-marketing-solutions/

Pay-Per-Click Agency in Edmonton

 
Unlike organic SEO, where it’s a constant process of testing and refining content strategy to gain and maintain good ranking, PPC is different. You get what you pay for and the results are immediately measureable. When you hire an Edmonton pay per click agency, you can set your demands for results. Why spend your PPC dollars if you don’t know what ROI to expect?  More here http://www.wsimatrix.com/edmonton-pay-per-click-agency/

Website Optimization Services Must Consider These 5 Design Trends

Is your website still looking as good as it did a few years ago? Are you considering a revamp? At WSI Matrix we offer a range of professional website optimization services that will ensure your visitors stick around and enjoy the ride.  Here are 5 web design trends that are making waves right now. Continue...

Social Media Marketing Agency in Edmonton

Social media marketing is a great way to boost online traffic and build meaningful dialogue with your target audience, but you have to keep one step ahead of what they are thinking.
Engaging posts, amusing anecdotal videos, encouraging discussion and online contests are just some of the ways you can fuel your Facebook fire and add volume to your Tweets. More here...

Internet Advertising Can Bring You More Revenue

Did you know that your website could make you money alongside that which you are already making from your normal business operations? We are all looking for that definitive revenue stream that will continue to pay good returns for many years to come. The answer could be closer than you think. More here...

Facebook Paid Advertising

When Facebook was first launched way back in 2004, it wasn’t designed as an advertising tool. Jump forward a decade and what was once a means of communicating with peers is now an advertising platform worth billions of dollars. Read...

Local Search Engine Optimization Tips

If you are running a local business in Edmonton, you want to keep a close eye on your rivals and their activities in the marketplace. After all, their success could be your demise. It makes sense, therefore, to use every ounce of marketing genius you can to get ahead. One such way is to use local search engine optimization. Continue reading...

Why the Off Page SEO is Important

Off page SEO refers to all the things you can do to market your business outside the boundaries of your website.
You may already be using off page SEO without realizing it. For example, if you are using social media or social bookmarking, these are both forms of off page SEO that can put your business in front of many more people – but they have to be used effectively. Read...

Internet Marketing Blog

At WSI Matrix Consulting, we understand just how important it is to stay ahead of the game when it comes to online marketing. That means keeping our eyes and ears open to learn about new marketing innovations, search engine updates, consumer trends and anything else that may help our clients get the best returns on their marketing investment. Continue here...

How to Get The Best Return On Your Website Investment

You have worked hard on your website to make it as attractive as possible to your visitors. So, why is it not converting those visitors into customers?
Website conversion is the ultimate goal when doing business online. There are many factors that can affect your chances of success.Read here...

Benefits of Using Images in Your Marketing

At WSI Matrix Consulting, we specialize in designing and optimizing beautiful and compelling websites that give you the best returns. A website without images can appear flat, dry and likely to send your visitors away to a competitor’s site. Even websites containing lots of technical content or ones are intentionally wordy by nature, use images in some way. Read here...

The Best Returns From Paid Website Advertising

For your website to bring the most benefit to your business you need traffic, and lots of it! But we don’t mean just any old traffic – we mean carefully targeted traffic made up of visitors that are interested in what you have to offer and who are on the very brink of conversion. Continue here...

Using An Edmonton SEO Agency Will Help Your Local Business

There are, quite literally, hundreds of thousands of SEO agencies to choose from and with good reason too. Online marketing is a multi-billion dollar industry in the US alone, so it makes sense that there are so many SEO companies vying for your attention. Read here...

Social Media Marketing in 2014

The Latest Trends And Techniques
With 2014 in full swing, let’s take a look at the latest social media marketing trends and what they mean for small and medium sized businesses.
1. The Rise And Rise Of Mobile Marketing
Social media would not be the marketing behemoth it is today without mobile. Mobile devices have allowed businesses everywhere to tap into social media in a big way and to reach more followers and fans than ever before. Continue reading...

How to Advertise on Facebook

With over a billion people connected to Facebook, you simply cannot afford to let this marketing opportunity pass you by. There are a number of ways you can leverage the power of Facebook advertising. The best thing is that this type of marketing lets you control your budget effectively too. Read more...

No All SEO Is Equal

Being good at business online requires so much more than just a website and an email address. Today you need access to the latest digital marketing technology, the best marketing tools and ideally, a digital marketing expert to take care of things while you run your business.  At WSI Matrix Consulting, we can help you to get the best investment from SEO now and well into the future. Continue here...

Mobile Marketing Advice To Grow Your Business

So, why mobile marketing?  It doesn’t seem like too long ago that we were asking the same question about social media, and look how quickly that concept has grown. Mobile marketing goes hand in hand with so many other digital marketing solutions so it seems only natural that it should be a major consideration for your business. Continue...

Getting Started With E-Mail Marketing

Exploring email marketing can be a wise move for any company looking to win more business online. It can take time to formulate the perfect email strategy, but once it’s done you can use the same plan (with a little occasional tweaking) for months. If you need help with your email marketing, WSI Matrix Consulting is ready to serve you. Read more...

Increase Your Conversion Rate With Website Conversion Optimization

Making changes to your website can be overwhelming, but if your website is not converting, these changes are essential. The key is to make adjustments that are going to improve your visibility, target your audience effectively and make your call to action truly compelling. This can be tricky and time consuming when you have a business to run, but your WSI Matrix Consulting team is here to help and make a big difference. Read more...