Friday, 20 July 2012

On and Off Page SEO

SEO (Search Engine Optimization) is one of the most effective Internet marketing strategies that can help your business establish a solid web presence and connect with current and prospective customers. There are two ways to do this, On Page SEO and Off Page SEO.

What is On Page SEO?
• Onsite optimization of page structure and content for search engines and site visitors
• Including html codes, meta and body tags, page architecture, keyword-rich subject matter, links, etc.
• The focus is on offering the site visitors a satisfying experience in a format that is easily accessible and acceptable to search engines
• It is a continual effort that requires regular monitoring and tweaking to stay up-to-date and enhance rankings and conversion rates