WSI Matrix is an consulting company in Edmonton, AB serving local businesses. We specialize in building an online presence for local businesses, optimizing their websites and driving targeted traffic.
Monday, 23 April 2012
How To Run An Online Contest
Contests are great ways to market your online company and get information from your audience. When you run a n online contest, there are many things you need to take into consideration so that you can make it as fair as possible, without upsetting anyone. Use the information in this article and you can run an effective contest for your website and write the rules that go along with it.
In your rules, you need to list the dates associated with your contest. The contest needs to have a clear start date. You also need to have a clear end date as well. These dates need to be strictly followed.
Another thing that you need to state in your rules is the amount of times each person can enter. Will you allow someone to enter only one time? Or can they enter once a day? Do you want only one entry per household or one entry per email address. There are many things to consider when it comes to how many times someone can enter the contest.
Is your contest specific to any geographic location? If you live in the United States, is your contest only open to residents of the US? Be sure you state what geographic location entrants must be from.
Your rules also need to state and explain how a person can enter the contest. Be very specific in your explanation to make sure it is not confusing to anyone and it can not be misconstrued.
Will your contest have any age restrictions? You need to include the ages that are allowed to enter your contest. It might even be useful to put the date the person must be that age. If there are any loopholes, someone will find it.
Your rules need to clearly state what you are giving away. State what the prize or prizes will be. Also state what the value of each prize in your giveaway is.
Make sure you know what the law concerning contests is in your area. Your contest rules need to follow all the laws of the state or country that you live in.
Your contest rules should state how the winner will be chosen. Will you judge entrants? Will you pick a lucky number? Or will there be a random draw?
Last, but not least you need to report how you will contact the winner and when you will choose them. Will the winner be chosen on the end date of the contest, or on another later date? Will you email the winner? Will you post the winner on your blog or website? Or will you call the winner?
Once you have figured everything out about your contest and have your rules written, it is time to promote your contest. This contest will be very helpful in marketing your business, and getting your name out there. People love contests and you can get many people to hear your name and see your site by offering a fun contest.