Top Five Email Marketing Mistakes

Do you use email marketing to promote your products? You should go over these top five email marketing mistakes and look for ways to improve your campaign.

Is your email marketing campaign professional enough? Sending out emails to your customers is very different from emailing your friends or relatives. You need to use a professional email address; you can register one along with your domain name. Your full name or your brand should appear as the sender. Add a signature to your emails; it should contain your name, your position and a link to your official website and perhaps your profiles on social networks.

How well do you treat the people who email you? You need to check your emails every day and take the time to write a personalized answer to all the customers who send you questions. Be as friendly and helpful as possible and answer in a timely manner. It is acceptable to answer by sharing a link to one of your articles or product pages if this link provides an answer to the customer's question, but take the time to write a short message.

Always get the permission of your customers before you email them. Add a subscription form to your site so people can sign up for your newsletter and add an option people can check when they order your products. If someone does not check this option or subscribe to your newsletter, you should only send them a confirmation email for their order and perhaps another email a few weeks later to ask for feedback and remind them about your newsletter. If the person does not answer, you have no right to keep sending them emails.

Do not send out too many emails to your subscribers. Your newsletter should go out once a month and you could send out a shorter email to advertise your newest product or a limited offer. If you send out emails more often, people will quickly perceive it as an intrusion. Keep track of how many people unsubscribe from your distribution list; if you are sending emails too frequently, you will notice that a lot of people are unsubscribing.

Do you keep track of the results of your campaign? You should send all your emails via a professional emailing software so you can check how many people opened your emails and followed the links you shared. If you notice these numbers are low, take action to improve your results. You could for instance add your customers' names in the subject line or make your links more visible. You also need to stay up to date with new trends and tools you can use for your email marketing campaign. Your goal is to keep improving your campaign so you can remain ahead of your competitors.

Are you committing any of these top five mistakes? If yes, it is time to make some changes to your email marketing campaign and perhaps do more research on this topic if you need some new methods.