What is PPC advertising?
Pay-Per-Click (PPC) (also referred to as Cost-Per-Click) is an Internet advertising model where visitors are directed to a website after clicking on an ad. These PPC “display” advertisements are shown on websites or search engine results pages with related content. The advertiser pays for each visitor on a per-click basis, the rate for which is fixed or determined by bidding.
via wsimatrix.com
